Celia Alcumbrack
Creative, Analytical, Big-Picture
Marketing and Communications Professional
Professional Experience
Marketing Manager/ Brand Product Analyst
University of Michigan School of Dentistry
- Marketing: Developed and executed Marketing to external audiences, resulting in profits of more than $180k to the school
- Project Management: Produce and direct mission critical videos and photo shoots for marketing, reputation management and fundraising purposes
- Reputation Management: Online reputation management for both the educational and patient care aspects of the School of Dentistry, as well as development and curation of digital content
- Strategic Planning: Plans and Coordinates marketing solution strategies for students, CE clients and clinical patients. Leads the definition of goals and objectives as well as success metrics. Utilize data to create agile success.
- Supervise subsidiary account social media strategists
Skills & Expertise
- Strong Communication and Teamwork Skills
- Higher Ed professional with experience in student services, administration, admissions and curriculum
- Works with departments from chair to receptionist to ensure buy in and follow through
- Utilize data and analytics to increase buy-in
- Leverage limited resources to create highly effective marketing campaigns with proven results
- Manage a project from schedule to completion
Social Projects
A sample of social
Culture Journey Podcast
Six-Star Review
Created in Canva
Give Kids a Smile
important works
A sample of social
We’re # 1
A Photo I took on the Big House Marquee, 2015
You Belong Mural
21'x9' Mural in the School of Dentistry, 2024
The You Belong campaign was inspired by a conversation in a DEI-MAC meeting while discussing the most recent climate survey here at UMSOD. There are many people who may not feel that they fit in at the SOD, or who don’t know anyone like them here. I’ve felt like that before myself. So I proposed a short-term to long term solution- an internal communications campaign, designed to celebrate the wide range of people we have at the School of Dentistry.
In Bloom
Street art in a skate park, located in Whelton city center
I was
Born
to create
A Little
About Me
I studied Advertising in college, because the idea of mixing my creative mind with my analytical side sounded like the best of both worlds. My favorite part of my job is taking a problem and coming up with a SMART plan to fix it. And my first question is always going to be WHY.
Interests....
Creating things with my head and my brain together, inappropriately sized things (mostly tiny!), fostering kittens through HSHV, community building at our non-profit neighborhood pool, Forestbrooke, and being stubbornly loyal.
Celia Alcumbrack
Work
with Me
celia.alcumbrack@gmail.com
734-478-2480